Musical Artist: No Doubt
Song: Hella Good
Director: Mark Romanek(also directed “Closer” by Nine Inch Nails, “Bedtime Story” by Madonna, “99 Problems” by Jay Z, and “Criminal” by Fiona Apple)
Why We Love This Song+Video: What’s black and white and hella hot all over? Try Gwen Stefani and her No Doubt men. This video directed by Mark Romanek is strangely seductive, and Gwen always makes boots and bras look glamorous and edgy. We salivate over the raw, defined dimension that the black and white art direction adds and the noir mood it creates. Plus, what else echos the essence of rock better than the fact that the crew is rocking out in a sinking ship?
We delightfully devour the sort of decadence portrayed in this music video; though we are not surprised… Romanek has been an award winning director since the early 90s. If you are not familiar with his work, get acquainted, because we are bound to see more of him, and we cannot wait.
Musical Artist: Rihanna ft. Calvin Harris
Song: We Found Love
Director: Melina Matsoukas
(also directed videos: “Not Fair” by Lily Allen, “Sex Therapy” by Thicke, “S&M” by Rihanna, and “Gimmie Dat” by Ciara)
Why We Chose This Song+Video: The art direction and storyline of this song meld this video into the short film category, and we inhale its authenticity. The video starts off looking idealic with this beautiful, passionate couple. At first, it seems to glamorize drug use until the raw decline of a relationship reaping sewn addiction. The wardrobing is a modern take on 80s grunge meets rebel pin-up, and Matsoukas’ direction of Rihanna and fashion model Agyness Deyn makes for an addicting collaboration we hope to see in the future.